Description
Googleβs Product rich-results guidelines require that the price in your product schema match the price shown to users.
When WooCommerce is set to βPrices entered excluding taxβ this isnβt the caseβschema shows the net figure while the shop shows the gross.
Price Schema VAT Fixer plugs that gap:
- Overrides the WooCommerce structured-data filter (
woocommerce_structured_data_product
) and injects the correct gross price. - Lets you define a tax-lookup address distinct from the store base location when your shopβs physical location differs from the VAT regime you charge.
- No templates touched, no extra database tables.
Built for merchants who care about SEO, compliance, and clarity.
Installation
- In your WordPress dashboard, go to Plugins Add New, search for Price Schema VAT Fixer, and click Install Now.
- Activate the plugin.
- Click Schema VAT in the left-hand admin menu to configure an optional tax-lookup address.
FAQ
-
Does this change prices *inside* WooCommerce?
-
No. Prices at checkout, in reports, etc. are untouched. Only the structured-data (JSON-LD) output is modified.
-
Will it work with multi-currency plugins?
-
Yesβas long as the other plugin filters WooCommerceβs standard price hooks, the gross figure seen by the visitor is what we write to schema.
-
What if my store already enters prices including tax?
-
The plugin detects this and disables itself, showing an admin notice so you know nothing else is required.
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Contributors & Developers
“Price Schema VAT Fixer” is open source software. The following people have contributed to this plugin.
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Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.0 – 2025-05-12
- Initial public release.
- Adds gross-price JSON-LD fix.
- Optional custom tax address.