This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.

EDD Google Analytics Universal Ecommerce


Basic plugin allowing you to add Google Analytics Ecommerce tracking to Easy Digital Downloads.
Assumes you already create a ga object at the top of the page, and have enabled Ecommerce on your GA dashboard.

Make sure you are already adding regular Universal Google Analytics code to the top of your page somehow.

The Google object must be called β€œga”.

For example, use the plugin NK Google Analytics with Tracking code location set to Head.
This plugin is available on the WordPress plugin repository, so search for it by name from your admin panel.

You must also have enabled β€˜Ecommerce’ on your Google Analytics dashboard.

Tested with Easy Digital Downloads version 2.


Please help each other on the Support forum here on WordPress, and the author will also monitor the forums periodically.


To set up the plugin, you will need access to a Google Apps domain as an administrator, or just a regular Gmail account.

Easiest way:

  1. Go to your WordPress admin control panel’s plugin page
  2. Search for β€˜EDD Google Analytics Universal Ecommerce’
  3. Click Install
  4. Click Activate on the plugin

If you cannot install from the WordPress plugins directory for any reason, and need to install from ZIP file:

  1. Upload EDDGoogleAnalyticsUniversalEcommerce directory and contents to the /wp-content/plugins/ directory, or upload the ZIP file directly in
    the Plugins section of your WordPress admin


What are the system requirements?

  • PHP 5.2.x or higher
  • WordPress 3.3 or above
  • Easy Digital Downloads (recommended 2+)


There are no reviews for this plugin.

Contributors & Developers

“EDD Google Analytics Universal Ecommerce” is open source software. The following people have contributed to this plugin.




Prevents duplicate reporting, thanks to contribution from Jack Arturo.


Total revenue was not being recording correctly, although individual product revenue was.
Fixed now.


First version.